Josef is a cafe-bar and GARDEN, not just a garden in the center of Prague, divided into various places of interest, including also a conference hall for various events
The main purpose of this design proposal was to create a design that would combine the historical background of this place with its modern atmosphere.
The name Josef comes from the first representative of Pilsner Urquell in the Czech Republic - Joseph Staus
In this project, a system of logos and elements was presented for various situations, ranging from marketing items to signage and inscriptions on the street.
The logo also has an emblem made in stylized J and S, which are the initials of Josef Staus. This logo is historically associated with a stamp that belonged to Joseph Status.
